Meghan Markle’s business brand has been ‘extremely disappointing’ with ‘no substance’

Meghan Markle has faced criticism for the underwhelming debut of her new American Riviera Orchard lifestyle brand, which was introduced on March 14 but hasnt seen much activity since.
The brand’s Instagram presence remains stagnant, raising questions about its future, especially following Meghan and Prince Harrys faltering deals with Spotify and possibly Netflix as their five-year term nears completion.
Marketing specialists are baffled by the bare-bones approach of American Riviera Orchard, expecting more from someone of Meghan’s caliber, reports The Mirror US. 
Katie Mancilla shared with The Mirror US her astonishment at the brand’s minimalistic online strategy and missed opportunities in email marketing.
Adding to the scrutiny, another marketing expert from KC Group Media pointed out even a novice could craft a better website and launch plan, highlighting the shortcomings of Markle’s approach to her latest venture amidst speculation over her relationship with Prince Harry and the couples reputation among their circle.
“Meghan Markle’s American Riviera Orchard brand has a very simple website that could benefit from more information and features like tracking pixels or analytics.”
“The waitlist doesn’t currently provide a subscription notification for double opt-in, making it unclear whether she can use the emails collected.”
“It’s a bit surprising, as even someone with basic computer skills could create a more comprehensive website and launch strategy.”
“Additionally, there isn’t much context about her brand’s vision or expected launch timeline,” said publicist Jane Owen, who also expressed disappointment with the launch.
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Jane Owen, founder of JOPR, told us: “Her PR team are to be commended for getting any press at all out of this extremely disappointing soft launch. There’s been press coverage for months with literally no substance behind it.”
“I hope for her sake there’s a plan to ramp up this project quickly and that the products are worth the wait because if they keep delaying even showing anyone anything I would fear that the interest will be substantially subdued if not eradicated. There’s only so much people can say about a product that doesn’t exist before they run out of things to say that are positive.”
American Riviera Orchard is set to sell “edible and non-perishable products”, as per a trademark application. The list of items Meghan plans to sell includes jams, spreads, butters, and oils, along with homeware items like tableware, glasses, home fragrance and cosmetics.
Pet products and workout gear are also on the list.